On is the new main sponsor XTERRA NETHERLANDS 2020

24 February 2020News

Also this year we can welcome On again as main sponsor of XTERRA NETHERLANDS.

The story of On

On makes the difference in the design of the shoe. It was not only the love of running that brought together former pro athlete Olivier Bernhard and his friends David Allemann and Caspar Coppetti. The three founders of On share a dedication to the development of the perfect product. It was this passion for designing a new sensation that turned a bold idea into a prototype shoe that felt and performed like no other.

On was officially established in January 2010. In February On won the ISPO BrandNew Award – one of the most important innovation prizes in sports. In July 2010 the first On shoes came on the shelves. The word spread quickly. Athletes who got into the shoe stood on the podium. On quickly became the fastest growing running brand in the world. Doubters (and there were many) became advocates when they stepped into the shoe.

The patented Cloud-Tec® technology provides a unique sensation: a soft landing followed by an explosive start. It is, as the first testers say, “run on clouds.”

If you want to know more about On, visit the On website.